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Marketing Virtuoso to host Virtual Masterclass

At the Wales Co-operative Centre, we have the pleasure of working with numbers of world-class innovators in the digital sphere and our host for the upcoming Mastering Digital Marketing in a COVID World workshop certainly fits the bill.

By Ben Bostock · 16 August 2021

See this page in: Cymraeg

With COVID-19 forcing many businesses to pivot online, digital marketing has become a key component in any marketing strategy. Operating in a predominantly digital way however means it is vital businesses harness online tools and changing trends to get the most out of their digital marketing activity. But where to start and how do you know if you’re doing it right? That’s where Andrew Miles Davis comes in.

Beginning his career as a humble chatroom moderator for Pop Idol and Friends Reunited, later becoming Marketing Manager at MySpace, Andrew founded Talk Dygital and has since helped countless businesses find opportunities for success through mastering digital content creation.

“Anything you put on the internet is content, which means you’re fighting for the attention of everybody”, said Andrew.

“This workshop will show you how to create relevant multipurpose content that works on various platforms, how to create a distribution and engagement checklist of what to do once you click publish. Finally, we will look at ways to get people to take action on your content and use the right metrics to measure success.”

During his illustrious career, Andrew has provided training and consultancy to companies such as O2, Virgin Media, E.ON and Tesco as well as supported celebrities such as Jay-Z, Jennifer Lopez, Usher and Pharrell Williams. Andrew has also provided keynote speeches for Endemol, Rightmove, Innovate UK and Barnardos. He has trained more than 11,000 people globally and worked with over 700 companies.

“This workshop will show you how to create relevant multipurpose content that works on various platforms, how to create a distribution and engagement checklist of what to do once you click publish. Finally, we will look at ways to get people to take action on your content and use the right metrics to measure success.”

Andrew Miles Davis

Supporting local businesses as they navigate digital marketing in a post-COVID world forms part of our ongoing work at the Centre in actively facilitating digital inclusion for everyone throughout Wales.

Marc Davies, Digital Programme Lead at the Wales Co-operative Centre, said:

“We are delighted Andrew is delivering his in-depth, interactive digital marketing session for us. At the Wales Co-operative Centre, we work extensively to maximise digital exploration and encourage all to continue to build their personal digital competency in every aspect of life. With so many of us understanding the practical importance of being online during Covid-19, it is more important than ever to learn new ways to engage effectively and encourage positive action through meaningful interaction in a digital world.”

Marc Davies, Digital Programme Lead at the Wales Co-operative Centre

Portrait of Marc Davies

In partnership with the Focus Carmarthen Enterprise Hub, the fully-funded ‘Mastering Digital Marketing in a COVID World’ masterclass will run on 24th August 2021, from 17:30 – 19:00.

“Here at the Hub, we’re delighted to be welcoming Andrew Miles Davies to speak on our virtual masterclass, added Angharad Harding, Hub Manager at Focus Carmarthen Enterprise Hub.

“We always ask our Hub members what they would like to see in the form of workshops, and since COVID we’ve seen a huge increase in requests for digital marketing support. This masterclass is open to everyone and we look forward to seeing you on the 24th August.”

Whether you’re a start-up, established business or solopreneur, you’re sure take away hints, tips, tools and tricks from Andrew’s wealth of experience!