Delyn Gymnastics gets fit for growth

Flintshire based Delyn Gymnastics offers affordable, accessible gymnastics sessions for children living in one of the most deprived parts of Wales, write Social Business Wales Advisor Jacqui Cross. Its coaches knew all about gymnastics but wanted specialist business support to become a healthy small business fit for future development.

See this page in: Cymraeg

Why it’s important

Delyn Gymnastics runs classes in Flint and Holywell, the most deprived areas of Flintshire. The links between deprivation and poor health are well established – some estimates reckon that people from deprived areas of Wales live for ten years less than those from better off areas. So the gymnastics classes are a really important way for children and adults to improve their fitness. With an affordable pricing structure, the sessions are accessible to all.

Demand for classes was high but before expanding further, the club coaches came to Social Business Wales to make sure that their business was as healthy as their customers.

How we helped

The SBW team supported Delyn Gymnastics develop a new business plan with robust and credible financial forecasts. A SWOT analysis and risk register helped the team identify possible challenges and put steps in place to avoid them. They had advice to write a specification for their own premises search and in the coming months, specialist training will be delivered for the Board of Directors to give them greater confidence in their roles and responsibilities.

Impact of our support

Six part-time jobs have now been created at Delyn Gymnastics – two new members of staff were previously unemployed.

Jen Waite, Director and Head Coach, says:

“We’re very grateful for the support, understanding and personal attention we have benefited from since working with Jacqui and Social Business Wales.

“It’s reassuring for us to have a friendly and approachable business advisor. She has guided us through all the steps necessary to becoming a healthy small business and keeps us moving forward in what needs to be developed and improved.

“We love what we do and we know we are good at being gymnastics coaches and mentors.  With Social Business Wales’ support we also know that we are becoming good business managers too. And that is crucial if we want to continue in our business endeavours.”

Social Business Wales is funded by the European Regional Development Find through Welsh Government and is delivered by the Wales Co-operative Centre.

Jacqui Cross is the Social Business Wales advisor for Flintshire, Denbighshire and Wrexham


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